Yoooooooooo! I finally started a newsletter! You heard it right!! I have had this blog for 4 months now and I feel like it is a perfect time to have a mailing list up and running but before we go on, just before we go on, I want to thank you all for the love and support y’all have showed me. Like I said earlier, it’s been just 4 months since I created this blog and the amount of love and support I have received from you guys has been overwhelming. So many people have reached out to me one way or the other saying they love my blog.

benefits of a mailing list

Photo by Andrijana Bozic on Unsplash

My blog gets compliments all the darn time from the theme and layout to the posts. When I publish posts, you guys leave thoughtful comments. The comments literally get me dancing and high AF. Even more, when I write guest posts for other blogs, I see comments about how people love my blog and it literally makes my day. It makes me so HIGH!

I put a lot of hard work, time and effort into this blog so much that I wouldn’t have it any other way. You all have made my blogging journey worthwhile. Thank you so much for the love, support, the amazing comments and all your input to this blog. I see ya.

RLG’s Newsletter

The process of creating this mailing list was crazy and I was excited AF throughout the process. I never had an interest in creating a mailing list and sending out newsletters until I read a post about a mailing list and how important it is to have one. After reading that post, I gave the mailing list thing a rethink. I decided to give it a go and it was fun. I enjoyed setting up the mailing list, I enjoyed creating the freebies. And most of all, I enjoyed writing April’s newsletter.

Now if you don’t already know, the newsletter for the month of April is ready. And it will be going out to all the lovely people on my mailing list at the end of the month. That will be RLG’s first newsletter ever and we are sure you don’t wanna miss out.

If you want to become a homie and a part of RLG’s inner circle, receive blog updates (not notifications of new posts), have access to freebies, and lots more, then my newsletter is for you and you can sign up here!. This post isn’t gonna be so much of a long one but I do wanna tell you what a mailing list is and why you need to have one up on your blog. If you are ready, let’s dive into it!

What is a mailing list?

This is a very important question that is often overlooked. At a point, when I was still a very new newbie haha, I thought a mailing list was the same thing as a content notification sign up – you know the one where you are asked to subscribe to get alerted when a new post is up. Yea, for the longest of time, I thought they were the same haha but I have since adjusted that reasoning.

A content notification sign up is one that alerts your subscribers of new posts when they opt in. It is automated and it sends an email to your subscribers only when there is a new post up on the blog. No new post, no email to your lovely subscribers but a mailing list allows for more flexibility. It is a collection of names and email addresses to a list by an individual or company used to send updates, materials and the likes to people who are subscribed to that list.

A content notification sign up is very important (I have one on my blog) but it only alerts people of new posts and nothing else. Meanwhile, a mailing list allows you to do much more, be more personal with emails, send updates, etc. It’s important to sign up to the both tho as they aim at completely different things. I mean you would sure love to be alerted of new posts and be a part of RLG’s big family as well. More importantly, I would love to have you on both ends haha!

I use MailChimp for my email list and they are wonderful. There are a lot of options to choose from tho. There’s Convert kit, Flodesk, Mailer lite, there’s a lot but you should go with whichever one works for you. I love MailChimp because it is easy to use and it has drag and drop features that you can use when writing a newsletter. MailChimp is amazing. I recommend it!

Why it is important to have a mailing list

BENEFITS OF HAVING A MAILING LIST!

It will help you build a stronger connection with your audience

While blog comments are an amazing way to interact and make friends with your readers, the comments are public thereby making it more difficult to have one on one interactions with your audience but a mailing list allows you to have one on one private interactions with your audience. Your audience can reply to emails and you can have personal conversations. With a mailing list, you communicate directly with your audience.

Emails are personal

A mailing list lets you interact with your audience on a personal level. It allows for real interactions and you can even address each user in your audience with their names. Isn’t that just fab?!

You own your email list

Many of us think we own the amount of followers we have on social media but that’s a LIE! The social media platforms own your followers on social media. The way you interact with your followers on social media changes with change in the policy of these social media platforms.

Also, come to think of it, what will happen to your followers and all your audience if Twitter decides to close up?! Yea, everything will be lost right? There are so many social media platforms that were once popular and are now extinct haha but studies have shown that there are more than 4 billion email users in the world and that’s solid proof that email isn’t going extinct anytime soon haha.

Oh! I said this wasn’t going to be a long post but I’m past 1000 words haha meaning it’s getting long. A mailing list is a must have. I am so glad I created one and I’m excited to start this new journey with y’all.

Do you have a mailing list? What platform do you use and why? What are some other benefits of mailing lists? Most importantly, would you signup to RLG’s newsletter? Let me know!

31 Comments

  1. I am so late on the email list thing! I just struggle to make time to create content without having to think about creating a newsletter, but I really really want to.

    I am using my holiday to create ideas for it and maybe over the next few months, I will finally make use of my mailchimp account that I have had for a year!

    Great advice Ruth, good luck with your newsletter x

  2. Glad you joined the club of newsletter Ruth! Just subscribed and can’t wait to read the first one! We have been using MailChimp and so far never had an issue with it, thank you for sharing x

  3. I used to have a newsletter but just found I had nothing to report and barely anyone opened it. But I do love getting newsletters into my inbox from other bloggers. I’ll definitely sign up!

  4. Congrats on how far you have come! I really need to get on the mailing list bandwagon, but I seriously struggle to think of unique ideas to mail each month other than my posts and updates. but I think this is a sign I need to get on it, and will look into the platforms you mentioned!
    -Gigi| https://www.guidancebygigi.com

  5. Reading thoughts on something I have written from other people is truly an uplifting and happy moment in my days! That people spend time on our writing is a special relationship to be nurtured.

    Love that you are starting an email list! I am looking to start one, so I will be pleased to join yours. <3

  6. Congrats on starting a newsletter! I have a new post notification on my blog but not a mailing list as such, although it’s something I do want to try and build this year. Not least because as you say, those names will be my list rather than anyone else’s!

  7. Congratulations! I use Mailerlite because it’s easy to use and I’m happy with the finished product- but MailChimp is super popular too! Thank you for sharing your thoughts, I can’t wait to see your latest newsletters!

  8. Congrats on your mailing list! I’ve just subscribed! Thank you for sharing this post as it’s so useful! I don’t have a mailing list but I’m definitely going to start one at some point.

  9. Ahh I’m so excited for you! I’ve literally just done this about two weeks ago as well, although I have to admit I’m still trying to figure out exactly what I want to send (like, one for each post, but then I don’t want to spam people who might get alerts in other ways?) and how to grow my freebie library. Best of luck with yours!

  10. Congratulations! I announced the start of my newsletter this month and am planning to send my first newsletter in May. So I totally understand your feelings about it. It’s exciting! And something new to explore and a new way to connect. It will be great.
    Good luck with your newsletter!

    Sumedha | the wordy habitat

  11. Congrats!! Wishing you all the best as you put together your first newsletter. Creating a mailing list and sending out newsletters is one of my goals for the upcoming month so I found this post incredibly helpful! Thanks for sharing this.

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