Yoooooooooo! I finally started a newsletter! You heard it right!! I started a newsletter. I have had this blog for 4 months now and I feel like it is a perfect time to have a mailing list up and running but before we go on, just before we go on, I want to thank you all for the love and support y’all have showed me. Like I said earlier, it’s been just 4 months since I created this blog and the amount of love and support I have received from you guys has been overwhelming. So many people have reached out to me one way or the other saying they love my blog.
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My blog gets compliments all the darn time from the theme and layout to the posts. When I publish posts, you guys leave thoughtful comments. The comments literally get me dancing and high AF. Even more, when I write guest posts for other blogs, I see comments about how people love my blog and it literally makes my day. It makes me so HIGH!
I put a lot of hard work, time and effort into this blog so much that I wouldn’t have it any other way. You all have made my blogging journey worthwhile. Thank you so much for the love, support, the amazing comments and all your input to this blog. I see ya. Let’s talk about the fact that I started a newsletter!
The process of creating a mailing list and a newsletter was crazy and I was excited AF throughout the whole process. I never had an interest in creating a mailing list and sending out newsletters until I read a post about a mailing list and how important it is to have one. After reading that post, I gave the mailing list thing a rethink. I decided to give it a go and it was fun. I enjoyed setting up the mailing list, I enjoyed creating the freebies. And most of all, I enjoyed writing April’s newsletter.
Now if you don’t already know, the newsletter for the month of April is ready. And it will be going out to all the lovely people on my mailing list at the end of the month. That will be RLG’s first newsletter ever and we are sure you don’t wanna miss out.
If you want to become a homie and a part of RLG’s inner circle, receive blog updates (not notifications of new posts), have access to freebies, and lots more, then my newsletter is for you and you can sign up here!. This post isn’t gonna be so much of a long one but I do wanna tell you what a mailing list is and why you need to have one up on your blog. If you are ready, let’s dive into it!
What is a mailing list?
This is a very important question that is often overlooked. At a point, when I was still a very new newbie, I thought a mailing list was the same thing as a content notification sign up haha. You know the one where you are asked to subscribe to get alerted when a new post is up. Yea, for the longest of time, I thought it was the same as a mailing list haha but I have since adjusted that reasoning.
A content notification sign up is one that alerts your subscribers of new posts when they opt in. It is automated and it sends an email to your subscribers only when there is a new post up on the blog. No new post, no email to your lovely subscribers but a mailing list allows for more flexibility. It is a collection of names and email addresses to a list by an individual or company used to send updates, materials and the likes to people who are subscribed to that list.
A content notification sign up is very important (I have one on my blog) but it only alerts people of new posts and nothing else. Meanwhile, a mailing list allows you to do much more, be more personal with emails, send updates, etc. It’s important to sign up to the both tho as they aim at completely different things. I mean you would sure love to be alerted of new posts and be a part of RLG’s big family as well. More importantly, I would love to have you on both ends haha!
I use MailChimp for my email list and they are wonderful. There are a lot of options to choose from tho. There’s Convert kit, Flodesk, Mailer lite, there’s a lot but you should go with whichever one works for you. I love MailChimp because it is easy to use. It has drag and drop features that you can use when writing a newsletter and I didn’t have to watch any instructional videos to create a newsletter. MailChimp is amazing. I recommend it!
Keep reading: I started a newsletter
Benefits of a mailing list!
It will help you build a stronger connection with your audience
While blog comments are an amazing way to interact, make friends and build a connection with your readers, interactions are limited as the comments are public and there’s a limit to how personal a conversation can be in the comments. But a mailing list allows you to have more personal, one on one interactions with your audience. Your audience can reply to emails, ask you questions directly in private with confidence, etc. This helps build trust, a stronger connection, and a more intimate relationship with your audience.
Emails are personal
A mailing list lets you interact with your audience on a personal level. It lets you make your business messages personal. It allows for real interactions and you can even address each user in your audience with their names. Isn’t that just fab?!
You own your email list
Many of us think we own the amount of followers we have on social media but that’s a LIE! The social media platforms own your followers on social media. The way you interact with your followers on social media changes with change in the policy of these social media platforms.
Also, come to think of it, what will happen to your followers and all your audience if Twitter decides to close up?! Yea, everything will be lost right? There are so many social media platforms that were once popular and are now extinct haha but studies have shown that there are more than 4 billion email users in the world and that’s solid proof that email isn’t going extinct anytime soon.
Oh! I said this wasn’t going to be a long post but I’m past 1000 words haha meaning it’s getting long. A mailing list is a must have. I am so glad I created one and I’m excited to start this new journey with y’all. There are so many benefits of a mailing list and these are just a few. If you don’t already have a mailing list, it is time to create one!